29.1.10

PUBLIC RELATIONS WRITING EXERCISE #1

In lieu of a project that I’m working on from my Public Relations class, I thought I’d give some insight on what it is and how I’m making it work. The object is to choose a client or business and implement a variety of public relations practices to better serve them and to ultimately help them reach a better bottom line. Seems simple enough. I chose to work with a local café/restaurant because I felt more connected to its grass roots home grown vibe. Their values are a little quirkier than your average run-of-the-mill neighborhood cafés, which is something that I feel best suits my personality. I’m hoping that in turn, we can work together and eventually take over the world. Hey, who am I to mess with fate?

The café has been in existence for over a decade and offers the community a great selection of sandwiches, pizza, and pasta dishes on top of serving up some delicious coffee and cappuccino drinks. They even have a pretty descent wine and beer menu too.
The café is also known for staying on top of the local arts scene and participates in a plethora of gallery night happenings and art openings. I also got to add that the café has an exquisite jukebox. At this point it’s a little vague about what I really hope to accomplish but as the semester treads along, I’m hoping to gain a much better understanding of the direction that I will have to take. 

The overall public view on this establishment is one that is unmatched by most café’s or restaurants that I’ve ever seen. It has a strong presence within the community and has become somewhat of a local landmark. With free Wi Fi, some killer coffee, and a cool atmosphere, this place has become a great neighborhood destination. Stay tuned as I further pick apart its place in our local society and what I plan on unleashing as far as PR tactics are concerned!

In the mean time, enjoy this picture of a really gnarly old farfisa organ. 



21.1.10

ANDY WARHOL MILWAUKEE EXHIBIT CRITIQUE

Here is the content I had written for a limited edition book that I put together last fall. I only made 5 of them and gave them out as presents. The cover was a parody of the first Velvet Underground cover with the peel-able banana. Mine was made from a transparent paper due to resource constrictions. All other graphic elements were made to mimic the iconic record cover. Sorry it's kind of long. I really wanted to drive home the point of what I thought of the exhibition and spare no insights.

I opted to wait for Sunday to attend the Warhol exhibit at the Milwaukee Art Museum. No real reason other than it would make a for a fun Sunday afternoon adventure. Little did I realize that it was family day and what I had hoped to be a serene exploration turned into a barrage of crying kids and impatient parents. Lesson learned I suppose. I walked up to the front counter, showed the woman my school ID for free entry, and inquired about the audio guide that I was told to include during my visit. Upon a hassle free exchange of communications, I was given my headset and allowed to walk through the glass doors.

Keys to the kingdom.

The first confrontation came in the form of ‘Self Portrait (Strangulation)’. This particular piece was used as the primary advertising vehicle, which encompassed a great deal of the promo material. The interesting thing about this piece, which was subsequently done exactly ten years after his assassination attempt, is that it ties in to this idea of mortality and time. The announcer on the headphones had remarked of Andy’s sense of humor and I sort of identified with what he was getting at. To me, it might have signaled Andy’s attempt at making light of the situation. Compositional-wise, I found that the method in which Andy used in creating this was not unlike anything that I had expected. Perhaps my vision of this exhibit was connected to this idea that everything had to be tied to a sense of high standards. For instance, this being the first piece in the show, you could clearly see globs of paint and smears of unorganized color. Was this intentional or was it merely an act of spontaneous creativity? I liked it. I liked that there were spots of relief where the paint had pooled. I honestly felt a much stronger connection to it because it felt like it had come straight from Andy’s work area. Not an assembly line. Much of the work that I was exposed to today reveled in this sort of organized clutter of materials. I wondered what other artifacts lied within its boundaries. Fingerprints perhaps? This portion of the tour relied heavily on his self-portraits. There wasn’t a lot of color exploding all over the place quite yet and I had this sort of premonition that the rest of the show was going to follow this format. I wanted to see color and lots of it!  The next few pieces were a little drab in comparison to what would eventually come but maybe this was the whole point. Working from from one place and getting to next all while forming and growing.


Up next was the revamped Marilyn Monroe print. This one was a radical departure from the initial print that we all know and love. This composition was primarily created by using two black mediums. From a distance I couldn’t really tell what it was. Only when I examined it closer was I able to pick out the familiar shapes. Honestly, I thought that this piece was the black sheep of the exhibition. Ironic that it was black. Hmmm....  Anyway, I just felt that it didn’t have much connection to the other pieces on display. Even later when I got to the black and white ads, did I really realize how out of place the Marilyn Monroe painting was. The black and white ads, although simplistic and stripped down in their own right at least had a lot of exciting movements and shape experimentation.  The ‘Shadows’ series was next in my adventure through the exhibit and it honestly wasn’t the most impressing thing that I witnessed. I understood the idea and thought that it was intriguing but there just wasn’t enough flair to keep my attention. Although I will say that the audio guides description of it was an insight into Andy’s public persona. Andy had often been slagged off by the critics who mainly focused on his nightly club excursions and public behavior. But this particular series really kind of gave the critics a run for their money. I felt that he had completely shifted from a direct way of thinking to a more conceptual experimental practice. I looked at the prints for a long time trying to devise some sort of image, shape, or familiar object, but couldn’t make anything out. What is it? Maybe it’s not supposed to be anything at all. One of the prints was actually done as a self-portrait and I thought this worked much stronger.


I had mentioned earlier that the black and white ads, although a little deviant from the rest of the show in terms of color exploration stood on their own because of their visual representation. These came next in the line. I really liked these and it sort of reminded me of why I’m interested in this artist in the first place. I felt that it depicted a serious look at our culture and how we perceive it through the means of public addresses and what grabs our attention in various media outlets. But its the absurdity in it all that really makes me smile. How is it that our perceptions of entertainment and enlightenment be brought down to the lowest common denominator? Why is a can of soup considered art?  I’m not arguing it. I think that it’s great. It gives everything that I do just a little more justification. Another aspect of the black and white ad series was his “Repent” print where he sort touched upon his on religious beliefs, which is something that he rarely if ever did. It might be safe to say that toward the end of his life, perhaps he was becoming a little more open in terms of his personal beliefs. This particular print justifies his attempt in trying to create his religious message through his art and practice.

The next few pieces relied heavily on an explosive representation of color. One of these were the “Eggs” series. They were whimsical in nature, yet simplistic and subdued. Both seemed to be the same print, but one was color and one was black and white. Obviously because of my own tastes, I gravitated toward the colored version. I stood from a distance and soaked the whole thing in for awhile before getting closer and examining it at close range. The real moment of clarification came when I could see the little halftone dots along the edges of the eggs. This was no doubt created from a screen. The edges were much rougher at a closer distance and I liked that it could be perceived as two different things at two different views. I had almost thought that it was a carefully crafted painting from far away. But after diving in deeper, I found that it was exactly the opposite. Did the size of the piece have something to do with that? Was that Andy’s plan all along? Throughout the show, I was getting tricked left and right by this visual concoction. Take for instance the “Yarn” painting. No one could miss it. Stretching out along the wall as a one-piece canvas that was tattered with what seemed to be strewn yarn. The intertwining of colored scribbles entered my psyche with extreme vibrancy. Little spots of paint drips, and erratic strokes of color just seemed to be strategically placed throughout this chaotic depiction of yarn. According to the audio guide, Andy had laid out the yarn on the floor and took several pictures. Then made a screen from that. It was originally done as an advertisement for a yarn company but they had ultimately chosen a more conservative design implemented by Andy. As the audio guide revealed more about this piece, he made note that Andy always reached his objectives for meeting the quota of his clients, but always found something in it for himself. I identify with that greatly. I’ve always just sort of followed my own direction regardless of boundaries and rules. I’m afraid this will be my downfall. The story that the guide was telling of this made much sense as Andy was always sort of twisting his assigned jobs into his own personal expressions. I feel many of the black and white ads adhere to this standard as well.


Understanding that the late years for Andy Warhol was a time for abstraction is an understatement. When we hear the name Warhol, we instantly think of pop art and those damn soup cans. He has always sort of relied on this measure of notoriety, but I was interested to find out that many of his later work before his death was extremely abstract in nature. Look back at the ‘Shadow’ 
series and how it was using this conceptual message rather than a direct one. Even the Marilyn Monroe piece is guilty of this. Gone was the vibrant photo generated portrayal. Now it was transformed into something a little less tangible and provocative in thinking.

Another self-portrait then came into light and spoke of a simpler approach. As Andy proved time and time again, the twists and turns of his output never ceased to amaze. Now it seemed as though he was reverting back to his comfort areas to produce this inner look. The focus tended to be on the various wigs that Andy would sport. I also believe this may be one of his more recognizable self-portraits. I jotted down my notes proclaiming that the color scheme was a definite plus on my part, but really had no other comments to make on it. My favorite pieces in this exhibit were just right around the corner. I believe through Andy’s exploration into abstractness, that his collaboration with Jean-Michel Basquiat would prove to tie the old in with the new.

Andy’s Collaboration with Jean-Michel Basquiat is probably the most exciting compositions in this gallery. Foremost in the aspect that it was successful is connecting the two artists vision into a cohesive batch of really meaningful work. It had also been used as a vehicle for Andy to utilize some of elements of pop art that initially made him popular. The choice piece for me was “Arm and Hammer II”. This demonstrates not only the skills of each performer, but it also proved that the two had more in common than what initially let on through their work. This revelation became true when I noticed a lot of so-called flubs in Andy’s work. Paint globs, drips, etc..... Jean-Michel Basquiat’s work is very similar in that he hastily crafts his work together without taking too much consideration into truly refining it. In this case, it seems that Andy would win the refinement category as much of his contributions followed more streamlined than Basquiat’s. If messy and unorthodox was the theme here, then ‘Alba’s Breakfast’ would be a strong contender for first. I stood there for awhile picking through the pieces in this painting trying to find something that isn’t so visible. Maybe I could unlock a secret that no one has ever revealed. There was quite a lot to pick through and by the time I had reached the end, my mind couldn’t take anymore. I made up a story to myself on how this might have come about. Perhaps they were both in the their studios trying to come to terms about what to create next. Blindly following instinct, they grab some paint and go to work. Not knowing exactly where this new path would lead them. Maybe it took them a very long time to do. Days and days of slaving away on this canvas. If the material could talk, it would be moaning from the excessive beating and sheer force that these two artists were welding. I couldn’t tell what kind of materials were used in most of the creation. At first I thought it might’ve been markers or maybe even crayons. But I’m willing to bet that it was more than likely wax pastels or something similar.  It wasn’t hard to pick out which did what. Even both of their approaches to art were closely related, their overall aesthetics in visual representation were radically different. Jean-Michel Basquiat largely relied on graffiti styled imagery and sketch-like playfulness. Warhol, on the other hand used a sleeker illustrative type style that was a little more regimented. Combining the two may not have seemed like a good idea at first. I would have never pictured it, but perhaps that this was the exact thing that the two artists were looking for. Andy was even quoted in saying that Jean Michel was responsible for getting him back into painting. If anything, this was a practice in rejuvination.


Up next were the fabulous camouflage prints. This was the Andy that I knew. I think that someday, when I have my own place, that Id like to do up my living room walls like this. Well, anyway, this was another favorite of mine from the exhibit and it seems to scream loud and clear. The prints were massive too. Covering a giant portion of the wall. There was nothing camouflage about it.

The only other piece worth mentioning was the ‘oxidation paintings’. These were another attempt by Warhol to use mediums not yet implemented in his practices and adhered strongly to the abstract formula. The shapes danced carelessly among drips and splashes of intertwining psychedelic blobs.  As soon as I found out what it was, I sort of squinted in disgust. Not exactly what I had expected.

Around the last couple years of his life, Andy was in constant motion. The audio guide had pointed out that this might have been the most chaotic time for Warhol as he was extremely tied down with projects and commitments. Andy had taken up to working around the clock at days at a time producing work at an alarming rate. Was he aware of his own mortality? Was he racing against time? It would seem so.

And here we come to a few of his final pieces. ‘The Last Supper’ inhibited the final room and depicted the famous mural done up Warhol style. Being that Andy was devout in his Catholicism belief, it’s strange to think that much of his later worked debunked much of what he believed in. The audio guide had mentioned that it was wrong to include the image of Christ in twos. Was it any wonder that one whole wall of gallery was plastered with multiple prints of Christ? The last Supper was even done in a series of two. Here, I felt that Andy was coming full circle in his art. And even from just how this whole exhibit was presented. We started with screened prints and we ended it with screened printed.  I really had no comment on this last supper portrayal because I merely saw it has an homage or tribute to the original and didn’t so much have a hand in bursting creativity. It was good, don’t get me wrong and it was definitely recognized as a Warhol work of art, but there was just a little something missing that didn’t resonate with me. Maybe I’m just not a fan of the original last supper and more of my tastes lie in modern applications. Who really knows. It was indeed powerful imagery and I think that might be a good note to end on. Going out with a bang. The only installment to the last supper series was the very last composition hanging on the very last wall. This felt more juxtaposed in a manner that was similar to his collaboration work with Jean Michel Basquiat. Honestly, this might’ve been the better ending.

Bringing the later work of Andy to Milwaukee is nothing short of magical. Milwaukee isn’t exactly an art hot spot, although one could argue that the local scene in itself a very healthy one. Besides Andy was born and bred in a place very reminiscent of Milwaukee. Both Pittsburgh and Milwaukee are hard working industrial cities that once thrived on our signature exports. But maybe not so much anymore. So really, it makes all the sense in the world to bring the genius of a rust belt survivor back into it’s own regional make up.

I would comment that the show adhered strongly to flow. Getting from one place to the next all while keeping in the mind time line artifacts. It seemed as though they were following the years. From about 1978 to 1987. It might make a good note to state that as the years rolled on, there seemed to be a start, a peak, and then an end. We started with Andy’s signature silk screen look and eventually climaxed into when he got reacquainted with painting. But then we ended the show back with the screen prints. I’d also have to note that there weren’t any photographs or any other media that might be related to film. I had always thought that during the 70’s heyday when Andy would go night clubbing, that he would document everything with a camera and recorder. Why wasn’t any of this in the show? Where does that stuff exist? I guess from a theme standpoint, it would really fit. Although upon leaving the exhibit, we got a series of his test shots that he had done in the mid to late 60’s. I sat and watched the Lou Reed one where he drank a coke. I then went home and found it on youtube. I watched it again.


The more that I think about it, an institution like the Milwaukee Public Museum did an adequate job in presenting us with the some of the most important work ever committed to humankind. I can’t really complain and I can’t really dictate what it should have been. If I was to pick out a few intricacies that I thought could have been improved on, it would be to include more pieces that might have played in all of Andy’s endeavors within his last ten years. Like I had stated earlier, there weren’t whole lot in the way of photographs or cinematic documentation. But then again, would that get in the way of the vision that the Museum had in mind? This was a very heavy fine-art focused theme, but I would’ve have liked to see it expound further. Like a scrap book in time. A documentive story-like adventure if you will.

I have only had a few encounters in my life where I’ve gotten to actually see Andy’s Work in person. This may have been the largest volume that I had been exposed to in the shortest amount of time. And for that, I feel grateful. I’ve been an admirer from a far for some time, so any live glimpse that I can grab, I’m going to cherish. It’s no mistake the amount of influence that Andy has left in his wake. And because of my own decision to practice commercial art may have been spawned from an unconscious action that was sparked by my knowledge of Andy’s life. 

17.1.10

NEOPOP STUDIOS INTERVIEW FROM PLASTIQUE POP

Here's an interview that I conducted a couple of years ago for the Plastique Pop zine. I met Fabio like anyone would in this day and age. The interwebs. I immediately became hooked on his work and felt compelled to reach out and get to the bottom of who is was and why his art is so relevant to me. I thought that this would be a good as place as any to post the interview. Dig it!

I later wrote an essay entitled "Torchbearers of the 21st century soul club" about Fabios influence and the importance to branching out within the design community to discover hidden truths. Get in touch if you want a copy. It's a bit too long to post here.


Plastique Pop: First off, who are you and what do you do?
My name is Fabio Conti. I'm 37 years old and have been married for 2 years. Originally I come from a small town called Mola di Bari that is situated on the Apulian coast of Italy. However, I moved to the north at the age of 6 and spent my school years in Varese and took graphic design courses in Milan. I also lived in Massa Carrara for a number of years. I moved back to the starting point of my departure, Mola di Bari, 6 years ago and, for sure, am destined to move again sometime in the near future. I've been working as a freelance graphic designer for the past 9 years.



Plastique Pop: How would you define Neopop and it's importance on the design world?
I have no idea as to what extent my work has made an impact on the world of design; however, I am sure that many graphic studios, specialized art magazines and interior design agencies have taken a look at Neopop. it at some point or other. From the moment it was 'born', Neopop was truly innovative. Combining an intimate relationship with retro style, it immediately became protagonist on the Italian Cocktail-Lounge scene and more recently on the International Soul-Funk scene. I've noticed that many people recognize my work and style, and my designs have been duplicated on myspace and on flyers. Although Neopop hasn't been lucky enough to work on projects of a corporate scale, it has, on the other hand, brought inspiration or ideas to return to a cool 60s design, etc. My graphic prints have been published in various design magazines such as Elle Decor, Casamica and Art Lab as well as used for the Zanotta catalogue. I have also provided artwork as a backdrop for dj sets for artists such as Gilles Peterson, Eddie Piller, Nicola Conte, Rosalia De Souza and, Kruder and Dorfmeister.

Plastique Pop: What influences or movements inspire you the most? I know the mod scene plays heavily in your work. Are their any particular parts of it that you find more relevant?
When I first started out, towards the end of the 90s, there were but a handful of graphic designers that were reworking 60s and 70s styles. Graphic designers working for Irma Records, Shado Records, Easy e Right Tempo or Fez gave me a huge boost to work on my own projects. The UK Acid Jazz scene gave me some excellent ideas but in contrast to the music, I personally believe that it never left a lasting mark in terms of graphic design. Two modern videos that have inspired my work are 1999 by Cassius and Sexy Boy by AIR as well as graphic design classics such as Blue Note covers by Reid Miles. Other influences include Italian B-movies, that Tarantino derives much of his work from, for example, or vintage American, British and Italian magazines. The Mod/Swinging London era is unbeatable; but I have to say that Italy in the 60s with Lambrettas and Vespas, and the sharp cut suits is certainly just as cool. For the last few years I've been taking part in the Italian Mod scene to be part of the 'in crowd'. Although I am increasingly becoming more involved with the Soulies scene that is distanced from the more 'in' modernists.

Plastique Pop: What bands in the mod movement do you like the most? Do you dig the 60's beat stuff or the 70's revival stuff?
I much prefer Mod '64 rather than the 70s revival. The Mod period of '79 doesn't give me a wow factor like the 60s does-sorry! I hope I haven't made some peeps angry there but this is a personal opinion. In all honesty, I can't name a band but I do dig Mod Jazz, Blue Eyed Soul as well as some Freakbeat.

Plastique Pop: What about the Soul stuff? Any favorites?
I love Northern Soul. It's my most favourite music ever! You just can't beat it! Followed by R&B and Funk. I also like a bit of Modern too. Very Soulful! 80s Soul can also send tingles down my spine! I adore the more soft, sweet and dreamy type of soul music that has a great vibe to it...how can I explain it? It's so vast...just 2 names, for example, Deon Jackson and Lezli Valentine...and that's just off the top of my head!

Plastique Pop: Can you give us a little background on who you got into graphic design? Where did you go to school and what did you major in?
I have always had a passion for design. My father introduced me to comics and it's here that I became addicted to art. I didn't go to art school but instead studied the classics such as Latin and Ancient Greek. However, when I left high school, I was determined to re-enter the art world and took a course in Graphic Design in Milan. When I studied back in 1991-1993, computers were limited and so I had to learn everything by hand! Since then, things have progressed and I am now the proud owner of a G5 Mac! Obviously it's difficult to keep up to date with all the programs but I do my best. It's going to be more difficult in comparison with the younger generation who have been born in the internet era. Furthermore, Graphic Design in Italy has only been recognized as a degree in the last couple of years and the amount of Universities that offer it are far and few between. So really, what I've learnt, I've learnt on my own: self-taught you could say!

Plastique Pop: Tell us about the Record Kicks RK45 series and your involvement in it.
You could practically call me Record Kicks's right hand man! I have worked on all the 45" and 12" labels except for Soulful Torino Rec., a RK sub-label. I have been working with RK since its launch, maintaining around 97% of the graphic input. It's a great label to work for and I've seen it grow over the last few years. It now has TRIO VALORE; DIPLOMATS OF SOLID SOUND, THE NEW MASTERSOUNDS; BABY CHARLES, THE LINK QUARTET, KOKOLO as part of its catalogue, not bad!



Plastique Pop: Do you freelance full-time or do you have a professional side gig?
The music market, particularly the independent market, is really suffering and consequently doesn't pay. I can't support myself and my family with freelance work, so I'm forced to work full-time. At present, I work in a senior role as a visual merchandiser in retail.

Plastique Pop: What advice would you give an up and coming designer?
To find their own style. To take inspiration from someone or something that gives them a sublime feeling and to adapt it, with style and personal taste.

Plastique Pop: Are there any artists that you like or take cues from? How have they shaped your thinking as far as design goes.
As I previously said, I really like Reid Miles's work. However, there are also another two young graphic artists whose work I am in awe of: Andrio Abero, who lives and works in New York and Scott Hansen of San Francisco. Even though they are very young, their work is amazing and their knowledge and use of colour is second to none.

Plastique Pop: I really dig your product identity work for the movie 'Young Birds Fly'. How did that come about? Did you see the movie yet?
I think I may have been one of the first to see the film as the producer, Leonardo Flores, wanted me to get a feel for the artwork. I wanted the graphics to mirror the three female protagonists of the film but I also wanted to place the main role of teenage Jill, as the centre-piece of much of the artwork. A cool font together with the insertion of the target logo, completed the whole look of the promo material of a post-60s film.



Plastique Pop: What other clients have you worked for? What work have you done that your proud of the most?
I have worked for the following companies: NOKIA, TURISANDA, NATUZZI DIVANI & DIVANI, SAICAF, VITAMINIC ITALIA, CASTORAMA ITALIA and MISS ROBERTA SHOES. For music companies: RECORD KICKS, SUGAR RECORDS, PSYCH OUT RECORDS, KIVER, SCENARIO MUSIC, AFRO-KATS RECORDS (CA), NUN ENTERTAINMENT, MUSIC HOUSE (UK), RAMBLING RECORDS (JP) and SOUNDAY. I am particularly pleased with the work I did for a small soul night in Southport, Uk called Beat Surrender!

neopop myspace

13.1.10

DESIGN EXAMINATION: zygoteens poster

Figure it out!

It seems that our contemporary culture has become so accessible that stealing and copyright infringement seems like a thing of the past. It’s so easy to log onto the internet, scan through a bunch of images, click, drag, and manipulate. And with technology being pushed to the absolute brink, it’s now easier to “slightly alter” content to make it your own. Visual mixing for the digital age, so to speak. I began thinking about this as I was developing a poster for a group that I play drums with called The Zygoteens. The idea was to craft a visual representation of our band all while being as obnoxious as possible. This meant borrowing from a plethora of subculture references and themes. The executed piece was more meant as an amusing collage with no real sense or reason. But really, isn’t that what rock n’ roll is all about anyway? Reckless abandonment for a design revolution!
zygoteens tour poster
Here, you’ll find everything from pop culture icons, psychedelic manifestations, and childlike aesthetics. All with a naïve disregard for structure or stability. But that was point. Breaking down all rules for amusement. The story behind the poster goes as follows: The guitar player in the Zygoteens had a definite vibe that he wanted to perpetuate and gave me a wide variety of subjects to choose from. I collected all images relevant to his vision and tried to somehow make it all fit. How in the hell can you make freddy Krueger, a gameboy, a hamburger, grape ape, and bob saget all fit in the same context? Obviously, the collage element would really be the only solution. I began thinking back to a poster that I had hanging on my wall as a teenager. It was a movie poster for the documentary, HYPE. It depicted a photo of tangled up bodies dancing at what appeared to be a show. I would often stare at this poster as there were so many elements represented that I always found something new in it. Sort of like Sgt. Pepper for a degenerate breed. Armed with this as a starting point, I began to craft the poster.

I started with the logo (which is another parody derived from the nickelodeon logo). Because of its splatter-like shape, it was easy to puzzle the other images together around it without seeming too boxed in or rigid. One after the next, the images started to sew themselves together. Layering was the major challenge in that nothing had to overshadowed or hidden. All the images seemed to intertwine themselves like thread and fabric. It almost felt as though I was throwing hierarchy out the window, although one could argue that the entire piece itself acted as a whole. The object wasn’t to start in one area and then move to the next. It was about getting lost in a sea of ridiculousness and finding the secrets that lied within. And those secrets, as ludicrous as it sounds, were rooted in utter distrust of conventionalism and rational. Here’s a little game to play while working yourself through the visual maze. Find these objects:

1.)Pabst can
2.)The Millennium Falcon
3.)Robocop
4.)A hot dog
5.)A Fender Telecaster
6.)Three eyeballs
7.)Joey Ramone
8.)Artie, the strongest man in the world.
9.)Jonathon Richmond
10.)A boom box
11.)Cartoon cowboy
12.)Kiss’s ‘hotter than hell’ record cover.

3.1.10

CHAPTER 6: the three p's. process. practice. party.

“The trouble with our times is that the future is not what it used to be.”
--C.S. Lewis, essayist

Everything viable and right with our passing time is grounded deep in practice. Nothing is ever final nor will anything worth doing be set in stagnant motion. Only when the actual process of matter becomes beaten to death does it truly transform. This speaks very true with how our culture is sung today. Why succumb to the toils of old rules, when we can make new ones? Why practice dead art when we can practice living art?

Process: Getting from one point to another is a matter of process. Whether or not these steps taken function with a uniformed ending is another story. It’s those qualities in cohesive action that MAKE the act of DOING such an experimental adventure. Take for instance the act of starting your day. Everything from turning off the alarm clock to leaving the house is set in time-based motion. In many cases, routine or realms like it, follow an almost strict time constraint. There is no time for experimentation because in the end, the outcome will be completely face lifted. In the context of this manifesto, we encourage experimentation. Fuck shit up.

Practice: Honing in on specific traits and actions is practice. Exploring each crevasse and notion is essential in developing absolute understanding. This takes practice and some cases, a lot of it. The deeper you dive, the stronger your understanding will be. The harder you experience, the livelier your experiences will be.

Party: This is self explanatory. Relaying with the idea that this life is merely meant to destroy, the rebellion of non-phasing is crucial in maintaining a healthy heart, mind, and soul.

The chapters in regenerative living are plenty. Our make-believe biographers can contest that our lives are nothing more than spinning webs of lefts and rights. Getting from one point to another can happen almost instantly, yet in some cases may take several years. Our chapters are not set in standard focus as far length is concerned. One chapter may be 2 pages while another may be a 1000. How many downward spirals inhibit our day to days? Too many to count sometimes. Too few to really remember.

1.1.10

CHAPTER 5: life is a rock band.

Touring is second nature for me and it always has been. There's nothing better than waking up on a strange floor in a strangers house feeling strange. The broken bottles from the night before is the only reassurance that this whole life is worth living. Somehow through the chaos, we always come out stronger and 10 times more focused.

Did we get paid last night?
Whose house is this?
Where's my pants?

Rock n' roll has always been grounded in debauchery. It would be a crime to play it safe. This is what I think is wrong with contemporary culture and it's many sub-underground tags. But I'm not here to preach any good words or convert any welcomed ideas or gatherings. The bottom line is that this whole rock n' roll thing is a personal journey to the absolute brink, only to pull oneself back and realize the true nature of why we do this.

Besides, one of these days I'm going to be trapped in a proverbial motion machine. Soul spent on cranking out photoshop assembly line work. Get your kicks, children.

Here's my touring credo that I came up for myself. It can easily be applied to all life's applications, but I adhere to it a lot stronger when I'm road wearied, soul sapped, and wide awake. Or way too drunk.....


Rule #1: You can do whatever you want from now on.
The possibility to end all day to day oppression is in your hands. Put a definite stop to all the atrocities that lurk within your troubled minds. From now on, you can do whatever it is that you want. Don’t let the doldrums of menial life stand in your way.

Rule #2: There is no such thing as guilt.
Never feel sorry for any instance in which you may have caused or implemented. The price with doing what you want also comes in the form of eradicating all consciousness that inhibits your thinking. Never again, will we bow to the injustice of emotional slavery.

Rule #3: The hard times are ahead. Fight dirty.
Economic downturn has lead us down the dark path of desolation but it is up to our willingness to achieve goals that will lead us out of it. From here on out, do whatever is necessary to achieve those goals and let no other obstruction keep you tied to further hang-ups. Kick, punch, and scream your way out of disparagement.

Rule #4: Where there is fire, there is change.
Physical fire. Internal fire. Conceptual fire. It’s all the same and in order to liberate free form thought, one must set fire to one’s soul. Give up modern conventions and Conveniences.

Rule #5: Forget all rules.
“Nothing means nothing anymore.”

CHAPTER 4: return to zero.

I'm often reminded from the status quo that the design industry at large is a very competitive market.

--Why does it have to work that way?

In many instances, this is just how the real world works. And in dark modern times, the competitiveness in people outweighs the compassion 10 to 1. Now, I've always thought that anyone can achieve anything that they want. Perhaps a little luck may come into play here and there, but for the most part people are capable of building their own paths in life. The upbringing throughout our common environment has taught us one thing. Pick a lifestyle that is both prestigious to societal standards and make sure your money bag is always full.

"I've had to learn to give up playing it safe.
Regardless of what some people say.
They're ashamed.
Because they don't know what it is to be brave."

--Does being desperate equal direct action?

In an idealistic world, yes. Let me describe to you an instance where direct action took presidence in my own path. I had attended a lecture conducted at the Eisner Museum in Milwaukee Wisconsin where several panelists from local design firms talked about getting started in the market. One particular speaker told us of how he got his foot into it initially as a student It was as simple as looking in the phone book under 'advertising' and calling every single number in hopes of any experience that they might offer. And it worked. Out of the hundred or so calls that he made, he found exactly what he was looking for. I found this rather interesting that sometimes it takes considerable lengths to achieve ones dreams.

"Dreams aren't delivered to you on a silver plate.
You must kidnap your dreams and hold them for ransom."

So I followed suit. Mere weeks later, I called and emailed any contact or number I could find. But I wasn't looking for any compensation other than a little insight into how some members of the local community went about their business. At one point, I took a tour of a small web design firm called Smart Interactive Media. They more or less build and maintain websites for various business' and organizations. I met the president. I told him my story and he told me his.

I repeated this process a number of times over at various firms and agencies. The goal was to get a sneak peak at how and why the industry works the way it does. And although many of the questions went unfulfilled, I feel I've gained a whole plethora of information that I can use as ammunition. In other words, don't settle for a mediocre action process. Unless that is what you want. Build you own path and make it as vibrant of dull as you'd like. Or build two paths and take both routes. See? None of it is actually written or solidified. Clay in your hands.

The next chapter is getting into the nuances that make up independent learning. This lends itself to tracking down national and international artists and entities to succumb to their life stories, books, resources, and direct action. In other words, don't wait for soul power to cross your psyche. Build it from within, and detonate all inhibitions. Connection is the best medication.

"This is how it works.
Wrench the gears and wreck society.
Isn't that what it's all about?"

CHAPTER 3: blood pumps red.

We’re all products of plastic. A contemporary culture dissolved in toxic thoughts and rotting pasts. What seems to be the focus is major upheaval from a system derived from conjoined negativity. What makes the blood pump red is turning those negatives into positives. Self actualization is only key in facing greater truths, not putting initiative in absolute action. Action is at every finger tip but only if the nervous system is willing to take itself into transendental force. This means acting on instinct rather than practability. Don’t think about it. Do it.

We’re tangled in tides. Tides of blistering cold swept under thoughts of our destroyed lives. There was a place and a time. Places that felt like distant dreams. Time spent smashed bottle broken in corners of shadowing death. It is in these times and in these places that systems of nervous rehabilitaion begin to unfold. There were once streets lined with directionless motives and what became of most of them wound up chocking on their own failure.

I: DIRECTIONLESS MOTIVES:
All accounts bleeding from direct thinking. This thinking is more often than none derived from inspired notions. But only a percentage of that actual spirit is put into resolution. The rest is lost to a transit highway of mental downsizing. A degredation of mental mass if you will.

II: CHOKING:
An absolute moment frozen in the space-time continuim directly affecting movement. This act can only be implemented by pure immobility of the mind’s attempt to congegate verbal rhythm.

CHAPTER 2: no evil for future feelings.

deconstruction module

It's interesting to note that because we live in a world based on conceptual ethics, that we still miss the target in reiterating beautiful moments. Sure, it's documented, drawn, built, and presented to the mass conscious at large. But, the overall magic is missing. Now, it would almost be impossible to create a universal emotion for everyone to tax but there are pools of reasoning that we can all drink from. I understand it, but my own way of thinking has prevented me from really taking part in it. Not exactly sure why. Call it past experience, DNA, thought process, or even taste. I'm simply a module for accepting and rejecting.

BUT WHY?

Ok, now your getting into the mechanics of personal being. This is why it's so hard to create a universal language for emotion. The whole challenge in design solutions is based on this. "How can we build visual communication for everyone to participate in?" Some aspects are easier caught than others.

--Synopsis: leave no stone unturned, no color re-evaluated, no shape reworked, and no idea burned to the ground.

WHY DO WE NEED THIS DECONSTRUCTION MODULE?

In 2003, I was riding with a mutual friend on the way to Chicago to see the cramps in full fright. What turned out to be a simple road trek, turned into a life-affirming experience. We sat and talked of the idea that life is built from a series of let downs and disappointments. And somewhere along the way the idea of reconstructing begins to unfold. See, because failure is destined to plague every attempt in our lives, the rebirth of starting over can happen almost as quickly. This, I feel, is where the real magic can happen.

--Synopsis: rip it up and burn it down. start again. repeat if necessary.

BUT YOUR FORGETTING TIMELY EFEECTS?

Time and space. Feeling and no feeling. Remember the 5th rule in the devolutionary oath "We must repeat."

The Devolutionary Oath:

1) Be like your ancestors or be different. It doesn't matter.
2) Lay a million eggs or give birth to one.
3) Wear gaudy colors or avoid display. It's all the same.
4) The fittest shall survive yet the unfit may live.
5) We Must Repeat

This can also play into the fact that there is opportunity to rethink and reconfigure everything that is wrong with our cultural placement. Don't like it? Change it.

CHAPTER 1: a plethora of unsolved circumstances

Excerpt on personal discovery in the light of darkened valleys. Choices and the benefits of internal and external circumstances.

I'm often too reminded of my own fate. Not fate in terms of past, present, and future, but what will come of the path that I have chose to build for myself. Do I simply act upon instinct and let the proverbial events of modern times dictate my whereabouts, or do I reach out and grab anything and everything that comes my way. This is a conundrum that's plagued my inner thoughts for more than a year now and until I accomplish the objectives set before me in recent times, am I really able to breathe free. How is one not overwhelmed by the tribulations of our troubled days? I know I've been losing sleep over it.

EXHIBIT A:
What prompted me to act in the manner in the first place? Was it the endless hours of manipulated labor? The endless stretch of life that lie before me? Or was it a real passion that wanted, nay-NEEDED, to be explored? From an autobiographical standpoint, design and the re-organization of visual media has always been the focal point to my own identity. It's in my blood. I can't turn my back on my blood. Although many times, I wished that I could. So many questions penetrate the psyche and more times than none I've desperately tried to create conclusions. It's enough to drive one mad. Especially when I'm knee deep in all the surrounding forces pushing me to a place that I've only dreamed about. Is it even out there? What else must one do to achieve the unthinkable?

EXHIBIT B:
So I laid the situation out on the table. In doing this I found my objectives broken up into three categories.

I. Find a career rooted in my passions that is both stimulating and engaging. This is the utmost important thing in life. Wake up, channel your innermost soul for ten to twelve hours, go home. This is the ideal choice and although it may seem unreachable at times, it is perhaps what many of us refer to as The American Dream.

II. Settle for a position that is unparalleled to your wants to make way for your needs. Currency and down-time comfortability can sometimes weigh heavily on rash decisions. Am I willing to give up my inner sanctuary for a few choice chapters. Chapters being food, clothing, shelter, fun, focus, and faith. Many times, frustrated with the way this time-line is unfolding, this feels very plausible and appealing. Especially if this is the only thing rearing it's head in a time plagued with negativity and oppression.

III. Give up all together and start anew. But where does one go after investing so much energy into one convenience? Although, this has never resonated with me so much, it is an area worth exploring. This can easily fall into category number two, but is slightly worse due to the fact that the compromise factor plays a major role.

EXHIBIT C:
As stated in the prior in segment, compromise is the key word in realizing ones goals and objectives. Sacrifice is major one too. How much is willing to be sacrificed for something as trivial as a career. And not just a career but an entire lifestyle and mental state. I've racked my mind over and over on how to successfully craft this lifestyle into a reality, but have come up empty handed every time. Here is what I believe is a serious contender in figuring out the absolute truth.

1. networking
--Pretty self explanatory. It's interesting that your actual work only plays a small minute part in this. Networking is like trying to pick up a significant other. There is a personable game happening where each player is trying to pry one another open. To find secrets, stories, fears, excitements, and feelings. Being socially awkward in not a strong suit in this department.

2. personal branding
--I've always hated that term, "Don't judge a book by it's cover." Because in this visually marketed world, the first impression is the most important. If this term was true, nothing would look interesting. How does one walk the thin line of branding themselves a reputable resource without creating a tainted portrayal? Are we to be ourselves or are we to be manipulated versions of ourselves? Again, we must compromise to reach a middle ground.

3. soul power
--Internal drive is what carries me from one day to the next. I often wish that it wasn't because I feel it creates more harm than good. But perhaps I just haven't seen the end result. Time is of the essence. If one has the inclination to do anything at all with this chunk of time that we are given as a birth right, then eventually with enough determination that initial ball of motivation will come full circle in realizing one's dreams. This has no physical bearing other than direct action and involuntary implementation.

4. substantial working artifacts
Everything created from the imaginative state that bears physical form is substantial in providing your situation with a solid foundation. It's the exact reason for doing and being. This I feel is 65% of the game. This is the manifestation in which we strive to create for the benefit of our existence.

EXHIBIT D:
:: The tyranny of indecisiveness will eventually be laid to rest. But with that comes a plethora of unsolved circumstances ::

I've yet to pick and choose the destiny in which my whole existence lies. Combining the 4 elements presented above is a sure-fire way in garnering personal upheaval from evil forces. But the struggle that I succumb to more often than none winds itself down to the fact of whether or not I have what it takes to get what I want. Or does it even matter? Is one way of living better than the other? And vice versa? Will we settle for simplicity out of sheer simplicity sake? Or does it pay to push ourselves to the absolute brink? Is it enough to do just enough?